T. Trinh

Onward Media

Onward Media Group is a Kitchener, Ontario-based media production company founded in 2022, specializing in cinematic video production including corporate storytelling, event coverage, podcasts, and product content.

As the team's client roster and body of work evolved, their website no longer reflected their current branding or the scope of their more recent projects. The redesign focused on updating the site to match Onward's evolving visual identity, with pages restructured to better highlight their specific service niches and showcase their latest work.

ROLE

UX/UI Designer, Developer

DURATION

February 2026 - April 2026

TOOLS & SKILLS

Figma, User Research, User Testing, Framer, Squarespace

1k+

Total Visits (YTD)

793

Unique Visitors

Back

Problem

Process

Results

Problem

Onward Media Group's website no longer reflected their current work. Content was outdated, and their growing portfolio, spanning corporate storytelling, event coverage, and more, wasn't represented.

Before the Redesign

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process

The process started by looking at a range of websites, noting what worked, and what didn't. A recurring pattern emerged: sites with the boldest, most experimental designs often sacrificed intuitiveness, making it harder for visitors to actually get in touch.

Since Onward's site needed to be client-driven, clarity had to come first. The challenge was keeping the design simple enough that the work itself stayed the focus.

Mid-Fidelity Prototype

With full creative control over the direction, decisions were made and tested against that core principle directly, rather than through multiple rounds of iteration.

RESULTS

BEFORE

AFTER

A homepage built around a clear CTA, showcased client partnerships, and testimonials.