EFM CLEANING
Empire Facility Management is a full-service janitorial and building maintenance company with over 26 years of experience. Founded in 1998, EFM has grown into a trusted name across 5 provinces, completing 500+ projects and maintaining over 250,000 square feet for 250+ employees. Built on long-term staff and a management team dedicated to consistent, hands-on service, EFM has earned its reputation through repeat and referral relationships.
ROLE
UX/UI Designer, Developer
DURATION
June 2026 - December 2026
TOOLS & SKILLS
Figma, User Research, User Testing, Framer, Squarespace, Developing
+ 138%
Visit Growth
(Month over Month)
+ 171%
Unique Visitor Growth
(Month over Month)
57%
Increase in Monthly
Traffic Pace vs. Previous Site
Problem
Empire Facility Management is a widely trusted name backed by schools, industrial sites, and major commercial clients. Their website didn't reflect that.
Information was disorganized and hard to navigate, and the outdated design didn't match the scale or professionalism of the company itself.
Previous Homepage
An overwhelming amount of text with little visual support makes it hard to find a clear call to action on the homepage.
Previous Services page
The list of services is buried under an overwhelming amount of preceding text, making it difficult to actually find.
Previous About Us
Large amounts of information that is hard to read due to text contrast and alignment issues.
Previous Operations page
Dense certification details on the operations page
go largely unread by visitors.
PROCESS
EFM needed a clearer sense of direction. The process started with gathering sites they admired for inspiration, paired with a full audit of their existing site's structure and content.
Client-referenced inspiration: D2L and GDI's websites.
A recurring question guided most decisions: how much information is actually useful before it becomes overwhelming?
Pages were combined and simplified with that in mind, cutting clutter without losing the personal, family-owned feel that's core to who EFM is.
Mid-Fidelity Prototype
result
A Homepage Built for Clarity
Content across the site was reorganized and simplified, making key information easier to find, and making it faster for potential clients to get in touch.
Homepage with direct CTA, certifications, and testimonies from clients
A reorganized services page guides users
through a wide range of options with much greater clarity.
A reorganized services page guides users
through a wide range of options with much greater clarity.
A new About page:
EFM's timeline, achievements, and values in one place.
From 'Operations' to 'Industries':
Organized by sector.
Next Project:
ONWARD Revamp
Let's make
FRESH IDEAS!
MONDAY, SEPTEMBER 14, 2026, 03:51 PM