warriors Esports
Warriors Esports is a competitive gaming organization that focuses on a range of esports competitions and tournaments. Comprised of students, they engage in various games such as League of Legends, Overwatch, Valorant, and others, frequently taking part in collegiate esports leagues and events.
ROLE
Lead Graphic Designer
DURATION
February 2023 - April 2024
TOOLS & SKILLS
Figma, Illustrator, Photoshop
Creative Direction, Digital Marketing
Background
Previously, while transitioning from the UW League of Legends Club to Warriors Esports, the club had experimented with its branding through various posts, using a wide range of colours, fonts, and design styles. However, this resulted in an unclear brand identity that showcased an opportunity for improvement, especially as they evolved into an organization.
process
To define a more explicit sense of branding for the org, I brainstormed ideas and looked into how professional esports teams executed theirs. Drawn towards the unique appeal of 100 Thieves and learning from other Esports organizations' designs, I observed a recurring trend among these graphics:
Diverse game characters would be unified through rendering them in black and white
Sans serif fonts and subtle textured backgrounds created a dynamic and immersive visual look
RESULTS
Social Media Promotional Graphics
The Banner Design in the Wild!
Through the rebranding efforts of Warriors Esports, we've witnessed a surge in user engagement on our social media platforms.
This transformation has led to a significant increase in account reach, exemplified by a peak of 837 accounts reached with our new graphics. Additionally, our posts are garnering an average of 23% more views, showcasing the effectiveness of our rebranding strategy in captivating our audience.
Previous Player Tryout Graphics
Revamped Player Tryout Graphics
Next Project:
origins 101
Let's make
FRESH IDEAS!
MONDAY, SEPTEMBER 14, 2026, 09:44 AM