T. Trinh

ORIGINS 101

Founded in 2022, Origins is a student-led and individually funded post-secondary dance team representing the University of Waterloo. Their social media presence, particularly on Instagram, effectively communicates essential information to their target audience. Origins refreshes its Instagram aesthetic each term with a new creative direction, with this season introducing an innovative visual approach unprecedented in its social media history.

ROLE

Creative Director, Editor, Designer, Photographer

DURATION

January 2025 - March 2025

TOOLS & SKILLS

Figma, Illustrator, Creative Direction, Graphic Design, Collaboration

WORKED WITH

Ella Ye

Back

Background

Process

Results

Background

As new members join Origins each term, the team creates personalized introduction posts on Instagram. These features celebrate each dancer's achievement in joining the team while helping followers connect with the evolving roster of talented performers.

Ella proposed a nostalgic yearbook-themed photoshoot inspired by elementary school picture days.

Concept Board Proposal

process

To highlight all 25 members individual personalities, we invited members to embody their favourite high school trope (jock, nerd, cheerleader, etc) and bring personal props that reflected their chosen character, adding depth and authenticity to the creative concept.

Design Variations

I developed three distinct templates: a student ID card, a lined paper sheet, and a simple sheet of paper. These mock-ups were later refined with the members' actual handwriting, creating authentically personalized designs that perfectly captured the yearbook aesthetic.

RESULTS

Design was a collaborative effort between Ella and me. Photos were also shot together, with editing done by me.

Leadership and Creative Team Cover Photos